Color is an important tool in designing an identity system. Along with typography, it's critical in establishing a tone for the identity and plays an important role in brand recognition. The color system also has to perform well in a variety of touch-points, from print to web. Color is both an emotional decision and a technical one. After exploring existing tools for creating color systems, I decided to design my own. PRIZM splits color systems into its component parts: hue, saturation, and contrast; tints and shades; proportions; and accessibility. In real time it applies the colors to sample graphics to get an idea of how the colors function without needing to open any design software. PRIZM is a color sketching tool.
Color is an important tool in designing an identity system. Along with typography, it's critical in establishing a tone for the identity and plays an important role in brand recognition. The color system also has to perform well in a variety of touch-points, from print to web. Color is both an emotional decision and a technical one. After exploring existing tools for creating color systems, I decided to design my own. PRIZM splits color systems into its component parts: hue, saturation, and contrast; tints and shades; proportions; and accessibility. In real time it applies the colors to sample graphics to get an idea of how the colors function without needing to open any design software. PRIZM is a color sketching tool.
DISCLAIMER: Rebrand concept not affiliated with Kampgrounds of America
Colors are contextual. Dark mode helps a designer visualize the relative brightness of a color palette.
Much like a painter toning their panel, Midtone mode is designed to more accurately visualize the relative saturation of a color palette.
